The BOOM!ing Election!
Between now and the 6th of May, we are going to be inundated with political messages from all of the major parties – the election campaigns have already sprung into action and every type of media outlet will be carrying a political message – and you won’t be able to avoid them – the newspapers, the radio, the TV and now of course social media.
Although the date was only announced yesterday, everyone has been planning for this event. Every single message/interview/comment is part of a well-thought through plan which has been in the making for many months and probably even years. However haphazard certain messages seem – rest assured, every single piece of action is being managed by a team – who are responsible for the execution of a carefully considered plan.
Regardless of the political persuasion there is a common objective by all parties and individuals of winning the election on 6 May 2010 and each party will have a plan of how they are going to gain supporters, who in turn will be fired up enough to take action and ensure that they win sufficient seats to have control of the country.
Every party will be approaching their entire campaign from a business point of view – perhaps they have even used my 7 Business Disciplines as a start point:
Strategic Vision – to run the country and be elected on 6 May 2010
Business Planning – a plan will be at the centre of everything they do – and every risk will have been considered, they will be constantly assessing the competition, and reviewing everything they do and the impact on their ratings
Marketing Management – each and every element of communication will be reviewed to see whether it has been effective – and it won’t be about the size of the budget but more about knowing their market
Practical Finance – improving the countries financial situation and ensuring that we make a “profit” or at the very least break-even should be at the heart of every party – how they communicate this will be key to winning
Team Building – having an effective leader is one thing – having a great team is another – ensuring that the right team is in place, pulling in the same direction, is actually the most valuable asset of each party. There is no I in team.
Customer Commitment – this should be the start point of each political party – becoming totally tuned to their customer’s needs with constant review. The successful parties should treat the electorate as a business asset – because without them, they simply can’t survive
Personal Development – the truly committed party, where they have a team of committed individuals will actually be putting their own personal ambitions to one side and focussing on the benefits they can bring to the country. Considering the recent controversy about expense claims – the winning party will be the one who convinces the electorate that those days will never be repeated. Ever
As Business Owners we should watch and learn from ALL of the political parties over the forthcoming weeks – and I think it could be said, that the winning party will not necessarily be THE BEST they will simply have communicated it better and prompted more people to take action on the day.
Let us all learn!
If you would like to buy your own copy of my book BOOM! visit www.BOOMbusinessbook.co.uk
